We love the impact of the gorgeous hair close ups combined with the bold and evocative statements that make you smile and want to know more.propellercom.Euro RSCG today unveils the press campaign for VO5 Hot Oil – set to reinvent the cult status of VO5 Hot Oil as a miracle product, using the proposition “The one minute wonder”. The idea works well through the line and will be used in several countries.5 millionPhotographer: Tim HoganAbout EURO RSCG: Euro RSCG London is a top ten UK advertising agency with a client roster including Citroën, 3 mobile, EDF Energy, News Group Newspapers, Peugeot and Reckitt Benckiser.Creative Agency: Euro RSCGCopywriter: Dan Kenny, Adam JohnsonArt Director: Dan Kenny, Adam JohnsonAgency Planner.
Alison AshworthAgency Art Buyer: Bel JanuaryMedia agency: CaratMedia spend: £0.” Campaign Details:Client name and title: Vicky Metcalfe, VO5 Global Marketing Director, Alberto CulverThe brief: To make VO5 a cult product again under the proposition “there’s so much power in one little tube”.comThis release was published on openPR. The executions will feature a series of close-up shots of blonde, brunette and auburn hair highlighting VO5 Hot Oil as a miracle product that takes just one minute to repair, care and protect hair. ajustable bath and shower chair factory By that measure the VO5 Hot Oil press campaign is a colourful, cheeky revival for a brand that has a long-standing and respected heritage.Vicky Metcalfe, VO5 Global Marketing Director, Alberto Culver said: “We were very excited about this campaign as soon as the idea was presented.surname@propellercom.Launching with tongue-in-cheek straplines including, “It took me by surprise in the shower” and “The best 60 seconds of my life” the campaign sets to push VO5 Hot Oil to the top of women’s mental shopping list.”Euro RSCG London creative director, Mark Hunter said: “The best creativity is about finding a contagious idea – creating involvement and reaction that literally ‘infects’. Euro RSCG London is part of Euro RSCG Worldwide, a leading integrated marketing communications agency made up of 233 offices located in 77 countries throughout Europe, North America.
Latin America and Asia Pacific.Launching this week in Grazia magazine the press campaign will run six separate executions across key women’s lifestyle titles.comT: +44 (0) 20 7087 2730W.The campaign will promote the 30-year heritage of VO5 Hot Oil, positioning it as the unbeatable intensive conditioning treatment that has stood the test of time